Super Mario Cereal will be on shelves December 11.
This sugary treat has colorful box art and familiar looking marshmallows, but that’s not all. The box doubles as an amiibo that you can connect to Super Mario Odyssey. Tap the box just like you would any other amiibo to receive rewards in-game, including coins and hearts. While it’s common to see contests printed on boxes around the grocery store, this Kellogg’s cereal collaboration takes it to a new level – the most important meal of the day can be an interactive experience
There are other cereal promotions for the Switch and Super Mario Odyssey. Post has cereal boxes that contain codes for coins for your My Nintendo account and the chance to win a Nintendo Switch.