Two more major publishers are joining EA and Activision and skipping out on E3 this year, the latest omissions come from Disney Interactive and Wargaming who have opted to skip out on the even this year. GamesBeat reported the exits, along with statements from the Entertainment Software Association, which runs the annual event.
“We have a record number of press briefings this year in the ramp to opening the show,” ESA Senior Vice President of Communications Rich Taylor said. “That’s an indicator that folks recognize how valuable a launch pad” E3 is.
A representative for Wargaming shared details to IGN:
From a company perspective, we’re focusing a large majority of activities on events focused on our players and community. Whether it’s a small group of players or hundreds at one of our player gatherings, they’re our main priority. From a strictly business perspective, E3 just doesn’t fit our current direction. It’s a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we’ve realized that while the show may be a good fit for lots of other publishers and developers, it’s currently not a great fit for us. And, of course, we appreciate all that the ESA does in their legislative efforts and their work to raise and discuss issues surrounding video gaming as an industry, hobby and way of life.
On Twitter, Disney VP of production John Vignocchi said, “We’re focused on different activations throughout the year that allow us to engage directly with our fans and community.”