According to Dealspwn the Xbox One has been reduced to 289.99 Pounds in the UK. It may seem like a big deal, but was actually expected, since Microsoft tends not to dominate the European market, and the much lower price may entice buyers.
Another thing to keep in mind is that the Pound is very high right now, so they aren't losing any money at all (One pound is equal to around 1.6 US dollars).
What do you think? Was this a smart move? Let us know in the comments below!
Also, stay tuned for the GameLuster Podcast!