DICE talks about why we have not seen a Battlefield Bad Company 3, don’t expect one soon, sub brand not dead

There has been a lot of news in relation to the Battlefield franchise lately mostly this has been because of the upcoming Battlefield Hardline but there also seems to be quite a bit of unrelated news that talks about other parts of Battlefield and the developers themselves. One of the latest things is in relation to the Bad Company sub brand of the Battlefield franchise. The last time we saw his sub Brand was for the release of Battlefield Bad Company 2 in 2010 and I felL some people may be waiting for word on a new Bad Company. I do apologize to these people but it does not appear it will happen anytime soon, DICE boss Karl-Magnus Troedsson has said that people enjoy the Bad Company sub brand for a different reason to the more traditional Battlefield titles and in a recent interview he elaborated on Bad Company as a whole here is what he said:

“We take all this into account when we think about the future, and do franchise strategy. But there’s one thing that lingers with Bad Company that we’ve been asking ourselves: what is it that the people really liked about Bad Company? Some people say they found the multiplayer controls faster and more direct. Some people liked the single-player and the characters and the humour. People love different things about it. It’s starting to almost get to that place where, if we were to make a sequel to Bad Company, what would than even imply? It’s scary to go back and try to remake an old fan favourite when actually no-one can really put their finger on what it is people love. Bringing back the characters and creating a great single-player out of that, sure, I can understand that. But some people say this: the Bad Company 2 multiplayer is the best you’ve ever done. Okay, why is that? It’s hard for people to articulate what that is, which is actually hard for us. It would be hard to remake something like that. Can we do it? Of course. We have our theories when it comes to the multiplayer.”

On the bright side, Battlefield: Bad Company is still something that DICE is very much interested in. Troedsson said the studio holds the sub brand “very near and dear”, and “it’s never dead.”

“Well you’ll have to wait and see. The Bad Company sub brand is something we hold very near and dear. We’ll take that into account when we think about the future. It’s never dead. You can always revive it, as with any TV series, movie or IP. It’s going to come down to, if people really want it and if a team inside my group really wants to build it, then sure.”

For those who really want to see a new Bad Comany game I do hope they revisit the brand eventually as the interest is clearly still there and in a sense it will give the fans what they want but I do see Troedsson’s point to, we will just have to look for the future.

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