This console generation has shown Microsoft that they need to shift their focus from an all-in-one box to a true gaming console if they want to remain competitive with Sony, as the PS4 has outperformed Microsoft's Xbox One console dramatically this generation.
Global sales for the Xbox One amount to half of global PS4 sales. Sony's console has seen 42 million sales and Microsoft's has seen 21 million. With these poor sales figures, Microsoft will be happy to see that its console managed to beat Sony's in the month of July.
Admittedly, a rather slow month and not necessarily an omen for a tide shift in the console market, it is no doubt that the price cut, which occurred as a result of the release of the Xbox One S in early August, is the reason behind this sales boost. With little software releasing on either consoles during the month, we'll have to see is August is another slow month. But with the release of No Man's Sky we will see how it shapes up.
"We’re honored that the Xbox One was the best-selling console in the U.S. in July, and that total gaming hours on Xbox consoles globally were up 18 percent over last year, reaching 1.55 billion hours," said Microsoft's marketing director, Mike Nichols.
With consoles constantly becoming more similar, exclusives become the more distinguishing factor between consoles. With the upcoming release of Forza Horizon 3, Gears of War 4 and ReCore, and their new S consoles, Microsoft will be hoping that these July sales figures continue into the holiday season, where we will see the true reflection of which console is dominant.