Eurogamer was able to speak with Sony UK head Fergal Gara about all things Sony at Eurogamer Expo in London, which ended two days ago. When prompted about a price cut for the PlayStation Vita, he said that it wouldn’t be made in time for the holidays this year, but to expect one sometime in 2013 instead.
A lot of people are wondering about a Vita price cut. What’s your thinking there?
Fergal Gara: We always aim to establish price cuts. So the question is not so much if, but when. We won’t have an across the board price down this Christmas. But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling. Even this week there are some tremendously attractive bundles out there, for example wi-fi Vita plus LittleBigPlanet at the £200 price point. There’s the wi-fi product again plus FIFA 13 plus Uncharted Golden Abyss plus LittleBigPlanet at not much above the £200 price point. We will be working that very hard over the coming weeks as more and more software arrives.
So a price cut will have to wait until next year then?
Fergal Gara: Yes.