Not only this holiday season, but as a more long-term strategy to broaden the PlayStation demographic. Usually this territory is ceded to Nintendo and handhelds, but Sony’s Worldwide Studios head Shuhei Yoshida explained to Game Informer how the company wants “to go big on family-freindly titles.” As reported by Gaming Everything:
When asked about the company’s lack of “mega-blockbusters” for the rest of the year, Yoshida pointed to the fact that some highly-anticipated projects such as The Last of Us and God of War: Ascension require appropriate development time. He also mentioned how Sony intends “to go big on family-friendly titles” for the holiday and its overall lineup will be boosted by third-party releases.
Yoshida stated:
“We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at. Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”
Little Big Planet Karting and PlayStation All-Stars Battle Royale are great first steps in the family-freindly direction. All-Stars is slated for an October 23 release, and LBP’s exact date is yet to be announced, but will be coming out this year.
