Call Of Duty: Black Ops Cold War’s day 1 digital sales are the highest in the history of the franchise, according to Activision. In a statement on Twitter, they thanked the players, describing the launch of Black Ops Cold War as “just the start”. 

As for the future, Anna Malmhake, Activision Blizzard's EMEA’s managing director promised to deliver “an incredible amount of free post launch content, events and support for the entire community as Black Ops Cold War evolves just as we did last year with the release of Modern Warfare." However, while digital sales have rocketed, physical copies of the game have not fared as well. The figures are locked into the UK market only, while the lower numbers can be attributed to retailers being stuck in lockdown due to the COVID-19 pandemic. 

The success of Black Ops Cold War follows last month’s announcement that its early beta was the most downloaded beta of all time. 

Black Ops Cold War is a sequel to 2010’s Call of Duty: Black Ops. According to the game’s description, Black Ops Cold War drops players into "the dark center of this global conspiracy alongside iconic characters Woods, Mason, and Hudson and a new cast of operatives attempting to stop a plot decades in the making.” In the meantime, KGB defector Yuri Bezmenov warns of a spy under the alias of Perseus, who infiltrated Western Intelligence to subvert the U.S in a bid to win the Arms Race, which has led to the employment of a process called Active Measures.

On the subject of record-setting, Call Of Duty: Mobile recorded more than 300 million downloads. The free-to-play shooter, developed by Tencent Games subsidiary TiMi Studios, and published by Activision, was first launched in October 2019. 

Call Of Duty: Black Ops Cold War is out now, and is available on the PlayStation 4, PlayStation 5, Xbox One, Series X/S, and PC.