Call Of Duty: Warzone has topped 85 million players, Activision confirmed in a press release. The main reason for the success, the studio says, is due to a “shared ecosystem business model.”

The franchise itself has surpassed more than $3 billion over the last year with over 200 million people playing Call Of Duty throughout 2020. Plus, their year-to-date increases “include net bookings over 80% and units sold through up over 40% year on year." Activision says that across console and PC platforms, Call Of Duty “has delivered the highest number of players in recorded history this year, as well as the biggest November ever for monthly players and hours played.”

The Executive VP and General Manager of Activision, Byron Beede, said: “The momentum over the last year across the Call of Duty ecosystem from free-to-play Warzone as well as post-launch support of Modern Warfare, and now to Black Ops Cold War has been incredible.” Beede described Call of Duty: Black Ops Cold War as “the next great chapter in Black Ops with an amazing campaign, an all-new zombies experience and of course, high-octane multiplayer.”

Looking beyond launch, Beede says the studio is “focused on building a continuous pipeline featuring a tremendous amount of free, post-launch content and events across the franchise.”

The release of Call Of Duty: Black Ops Cold War has been hugely successful for Activision. Day one digital sales for Black Ops Cold War were the highest for the franchise. Anna Malmhake, Activision Blizzard's EMEA’s managing director, said there’d be “an incredible amount of free post launch content, events and support for the entire community as Black Ops Cold War evolves just as we did last year with the release of Modern Warfare.

More recently, content from Black Ops Cold War Season One leaked online.

Call Of Duty: Black Ops Cold War is out now and is available on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, and PC.