E3 2012: Microsoft Unleashes Xbox Music to Compete with Apple’s iTunes

For more than 6 years Apple iTunes has remained on top of the online music industry, but Microsoft aims to give it another shot after discontinuing its Zune devices in Spring 2011. Previewed at this year’s Electronic Entertainment Expo in Los Angeles, Xbox Music, or “Woodstock” as it was previously code-named, will be available on the Xbox 360, and Windows 8 PCs, tablets and phones.

Chief Marketing Officer at Microsoft Interactive Entertainment Yusuf Mehdi made the announcement 30 minutes into the hour long Microsoft presentation:

Today, I’m proud to announce our plans to deliver the music service we have always dreamed of building, Xbox Music. And when we launch Xbox Music, we will bring you a world-class library of over 30 million music tracks and great new ways to share and enjoy and discover new music.”

A brief demo show that it is a Zune experience combined with a Facebook-like feel with a friends list. Here’s a link to check out some screengrabs from The Verge and a promo of Xbox Music from the Xbox Youtube channel:

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