The players of Animal Crossing: New Horizons have been earning Bells hoof over paw via buying and selling turnips on the Stalk Market. A quick perusal of turnip-related tags on Twitter “turns up” stories of a single good sale netting islanders hundreds of thousands or even millions of Bells. And, as it turns out, developer Nintendo is experiencing similar success on the real world stock market.
Nintendo’s stocks recently achieved a new 52-week record high, according to noted gaming industry analyst Daniel Ahmad, who goes by @ZhugeEx on Twitter.
“Last time [Nintendo’s stock] hit its current price was in March 2018,” says Ahmad.
Nintendo share price has achieved a new 52 week high.
Last time it hit its current price was in March 2018 which was a record high for the Switch era.
Strong demand for Switch and Animal Crossing + gaming in general being the key factors for recent increase. pic.twitter.com/orfQ1Bnlo5
— Daniel Ahmad (@ZhugeEX) April 16, 2020
The analyst cites the Nintendo Switch in general and Animal Crossing: New Horizons in particular for this success. The console and game have been in high demand as people around the world seek out social distancing-friendly entertainment while stuck at home due to the global COVID-19 pandemic. In fact, just a few weeks ago, we reported that the Switch was out of stock both online and in stores all around the world, and these shortages continue to persist even now.
Ahmad also notes that the previous record-setting month, March 2018, was also achieved thanks to the Nintendo Switch. That month saw the release of Kirby Star Allies as well as the official announcement of Super Smash Bros. Ultimate via Nintendo Direct.
Later, Ahmad amended his statement to point out that four other gaming-related companies: Activision Blizzard, EA, NetEase, and Capcom, have also recently hit 52-week record stock highs. While many other industries are struggling due to coronavirus quarantines, video games are going strong and seeing record numbers of players and purchases around the world.
Forgot to mention last night that Activision Blizzard, EA, NetEase and Capcom also hit a 52 week high this week.
It's clear at this point that public companies are seeing strong performance in terms of engagement/spend in games.
Key question now is about long term growth.
— Daniel Ahmad (@ZhugeEX) April 17, 2020
If you’re interested in playing the real-world Stock — not Stalk — market, now might be the time to invest in Nintendo and other game developers.
Are you surprised to hear this news? Have you been having success with Animal Crossing’s competitive turnip market? Let us know!