Iwata has always had a strong stance in the direction he wants to see Nintendo go, for the millionth time Nintendo has commented on why they do not feel compelled to move their games over to smartphones.

According to Iwata, selling titles for such platforms has the potential to negatively impact other segments of Nintendo’s business. Iwata also believes that revenue from such an effort “cannot be a pillar” for the company. Smartphone development simply isn’t an option unless doing so could be successful.

Iwata told Bloomberg

The smartphone market is probably more competitive than the console business. We have had a console business for 30 years, and I don’t think we can just transfer that over onto a smartphone model.

Our games such as Mario and Zelda are designed for our game machines so if we transfer them into smartphones as they are, customers won’t be satisfied. If customers aren’t satisfied with the experience, it will decrease the value of our content.

Iwata added that no games moved onto smartphones from game machines have continuously generated tens or hundreds of billions of yen in the long-term.

This is why I like Iwata and Nintendo they believe in the business they are doing and not many companies seem to be doing that. Not to mention I have always believed Nintendo would lose its magic in its games if it moved  to smartphones. Could you imagine if Zelda was on Smartphones I just did and now if you’ll excuse me, I am going to have nightmares for the next month.

Source: Bloomberg