NTE Reportedly Recoups One-Third of Its Budget on Launch Day

Free-to-play gacha title NTE reportedly generated CN¥100 million (~$14.6 million) across PS5, PC, and mobile on its launch day – recouping approximately one-third of its estimated CN¥300 million (~$44 million) development budget in a single day, according to a Q&A released by publisher Perfect World to investors. Worth flagging: the budget figure is estimated rather than officially confirmed, so treat the one-third framing as reportedly accurate rather than gospel.

What makes the number genuinely interesting is the platform split – 75% of NTE’s global revenue is currently coming from PS5 and PC, not mobile. That matters because mobile analytics platforms like Sensor Tower only track app store revenue, which had some investors nervous early on; Perfect World was apparently keen to remind everyone those charts were only telling part of the story. The publisher also noted that NTE “significantly outperformed” its previous flagship, Tower of Fantasy – a game that launched with over 5 million pre-registrations but struggled with retention – which is a meaningful internal benchmark, even if it’s a fairly unspecific one.

Anime character with long hair wearing a hoodie, surrounded by colorful folders.

The broader takeaway here is that cross-platform gacha games are increasingly being measured by console and PC performance as much as mobile, a shift that signals something real about where the genre is heading. It’s the same momentum you can see in major launches across the industry – day-one numbers increasingly setting the commercial tone for what follows. NTE also strips out the controversial 50/50 gacha mechanic and is reportedly moving toward direct DLC purchases for cosmetics – a Porsche collaboration is already in the pipeline – which suggests Perfect World is betting on goodwill as a long-term monetisation strategy. Smart, if they can stick to it.

Are you playing NTE, and does its more generous gacha approach actually change how much you’re willing to spend? Sound off in the comments below, and keep your eyes on GameLuster for more NTE and gacha gaming coverage.