The Call of Duty franchise has been going for fourteen long years, with annual releases since 2007. This year, Activision has excited Call of Duty fans all over the world by announcing that the 2017 installment of the series will take the game “back to its roots.”
Thomas Tippl, the chief operating officer at Activision, was speaking at a conference with investors and said about the lack of success with Call of Duty: Infinite Warfare: “It's clear that, for a portion of our audience, the space setting just didn't resonate ... We have a passionate, experienced studio deeply committed to this direction, and despite the risks we saw, we believe it is important to consider the passions of our game teams in deciding what content to create.”
Tippl continued, making it clear that Activision does have Call of Duty fans' best interests at heart: “"In 2017, Activision will take Call of Duty back to its roots and traditional combat will once again take center stage. This is what our dedicated community of Call of Duty players and Sledgehammer Games, which has been developing this year's title, are the most excited about."
Call of Duty revolutionized the first person shooter genre of games, but fans of the series are tired of how futuristic it has become. It is refreshing that Activision is willing to admit that the “new and innovative” approach of Infinite Warfare has not been getting the expected support from longstanding fans and that they are willing to go back to what made them successful originally. The Call of Duty community is excited again.